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Helping Service Businesses Get More Enquiries Online.
Turning Your Website, Social & Ads into Bookings.

Privacy Policy

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Last updated: 2 June 2026

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This Privacy Policy explains how personal data is collected and processed when you interact with Digital by Sow via www.digitalbysow.com, including through contact forms and lead magnet downloads.

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Digital by Sow is operated as a sole trader business and acts as the data controller for all personal data collected.

This policy complies with UK GDPR, the Data Protection Act 2018, and relevant international data protection standards.

 

1. Business information:

Digital by Sow is a digital marketing service provider offering services including social media marketing, paid advertising, copywriting, content creation, email marketing and website designing services.

 

2. Data collected:

Personal and business data collected includes:

a) Contact/enquiry forms

  • Full name

  • Business name

  • Business type/industry

  • Email address

  • Phone number

b)  Downloads (e-guide)

  • Business name

  • Business type

  • Email address

c) Automatically collected data

  • IP address

  • Browser type and device information

  • Website usage behaviour (pages visited, interactions)

  • Cookies and tracking identifiers

 

3. Purpose of data collection:

Data is processed for the following purposes:

  • Responding to enquiries and business requests

  • Delivering requested resources (e.g. downloadable guides)

  • Providing quotations, consultations, and service communication

  • Sending relevant marketing communications

  • Improving website performance and user experience

  • Running advertising and remarketing campaigns (Google, Meta, TikTok Ads)

  • Creating and managing custom and lookalike audiences for advertising.

 

4. Legal basis for processing:

Data is processed under the following lawful bases:

  • Consent (form submissions and downloads)

  • Legitimate interest (marketing, business development, service optimisation)

  • Contractual necessity (responding to service enquiries)

Consent can be withdrawn at any time.

 

5. Advertising and remarketing:

Submitted email addresses and phone numbers may be used for:

  • Google Ads remarketing campaigns

  • Meta (Facebook and Instagram) advertising audiences

  • Lookalike audience creation

  • TikTok advertising

This supports the delivery of relevant services to individuals who have previously shown interest.

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6. Cookies and tracking technologies:

Cookies and tracking tools may be used to:

  • Measure website traffic and user behaviour

  • Analyse landing page performance

  • Improve conversion rates

  • Support advertising optimisation

Browser settings can be used to disable cookies, although some website features may not function correctly.

 

7. Data sharing:

Personal data is not sold.

Data may be shared with:

  • Website hosting providers

  • Email marketing platforms and CRM tools

  • Advertising platforms (Google, Meta, TikTok)

  • Legal or regulatory authorities where required by law

All third-party providers are expected to comply with appropriate data protection standards.

 

8. Data storage and security:

Appropriate technical and organisational measures are used to protect personal data against:

  • Loss

  • Misuse

  • Unauthorised access

  • Disclosure

No online system can be guaranteed as fully secure.

 

 

9. Individual rights:

Under UK GDPR, individuals have the right to:

  • Access personal data

  • Request correction of inaccurate data

  • Request deletion of data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request data portability

Requests can be submitted via the contact details below.

 

10. Data retention:

Personal data is retained only for as long as necessary for:

  • Business communication and follow-ups

  • Marketing and remarketing purposes

  • Legal, tax, or accounting requirements

Deletion requests can be made at any time.

 

11. Third-party links:

External websites linked from www.digitalbysow.com operate under their own privacy policies. No responsibility is held for third-party practices.

 

12. International data transfers:

Data may be processed outside the UK. Where this occurs, appropriate safeguards are applied to ensure data protection standards are maintained.

 

13. Policy updates:

This Privacy Policy may be updated periodically. The latest version will always be available on this page.

 

14. Contact:

Digital by Sow
Website: www.digitalbysow.com
Email: hello@digitalbysow.com

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